Safe Investments: Real Estate No. 3 More than half plan to purchase in the near future Demand for facilities, interior design, and other building improvements high .
Online Ads Enhance Image, Discounts Most Enticing 80% of Internet Users Click Ads, 70% Have Searched For a Keyword Ad Almost 60% of Internet Users Say Online Ad Enhances Image .
Made-to-order teas and Packaged Teas Most Favored Beverages in Taiwan Made-to-order teas and packaged teas stand out, with distinctive trends among age groups. Flavor and texture most important; 60% of consumers willing to spend NT$20 ~ NT$30 per drink .
Most Desired Valentine’s Gifts: Chocolate and, for 35 and up, Gift Certificates/Cash 56 percent will make plans for Valentine’s Day, “Dining Out” most popular. Retail Channels: “Department Store Specialty Counter” ranks highest.
The Recession Comes to Dinner: Only 30% are Ordering Lunar New Year Meals Only 30% intend to order food New Year’s dinner; budget based preferences in retail channels emerge. In buying New Year gifts, practicality most important; candy, cake, and snacks most popular.
2008 Consumer Survey Tsan Kun most popular electronics store. Mitsukoshi tops department stores. .
Vitamins Most Popular Nutrition Supplement, Income Trends Apparent Most popular health supplement is vitamins, with respondents 35 and above having a higher demand for calcium. Different income brackets purchase from different locations. .
80% Have Searched for Online Keywords Advertised in Other Media 52.8% said they have been motivated by ad content to search for an advertised keyword. Placement of keyword ads in the browser window effects click probability .
Auction Websites: Buyers, Sellers go to Different Places 74.5% of buyers choose Yahoo!, 56.7% of sellers choose Ruten Payments: 53.6% use internet or physical ATM’s.
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