To
provide Internet player at regular intervals
with information allowing them
to measure: |
-The overall level of Internet
usage and online activities.
-The audience of domains and properties
as well as the profiles and behavior of
their visitors.
-The capacity of domains, properties and
sectors to attract trial and repeat visits.
-The performance of domains and properties
based on Internet activities.
-The advertisements performance of advertisers
and ad media. |
|
|
|
| Methodology: |
◆ Establish ARO Panel:
Representative samples recruited via online
survey
◆ Downloading of NetRover™ |
|
|
| Internet User Qualifications: |
◆ Individuals have
connected to Internet within a month
◆ Internet Users reside in Taiwan
◆ Internet Users of age 10 and over |
|
| Reference Period: |
| ◆ ARO Report is on
monthly basis |
|
|
| ARO Panel Recruitment &
Management: |
◆ Recruiting Partners:
Major Portals, ISPs and Content or Service
Sites.
◆ Recruiting Method: Online
recruitment.
◆ Base on Taiwan Internet Usage Analysis
done by InsightXporer & Ipsos in Oct
2005.
◆ Weighting Variables: Gender, Age
and Location.
◆ Continuous Recruitment:
New panelists will be recruited in every
3 to 4 months.
◆ Internal Establishment
Survey in every 6-month: Online Survey +
Phone Interview
◆ Online Panel
Management: Panelists can update their personal
info efficiently. |
|
| NetRover™ software: |
◆ NetRover™ was
patented in U.S. and Japan since 1996.
◆ NetRover™ has been used by
Nippon Research Center since 1998
for its Internet audience measurement report–
Japan Access Rating (JAR).
◆ Allows
monitoring base on the "actual activity"
of Internet users
(NOT on self-reporting basis).
◆
Covers all online behaviors and activities
linked to an Internet protocol
(NOT limited only to the Web).
◆
Extremely low error rate (.0004%) in data
processing |
