A dynamic canvass, gathering user
data in real time and allowing
Insightxplorer to measure: |
-The overall level of Internet
usage and online activities.
-The audience of domains and properties
as well as the profiles and behavior of
their visitors.
-The capacity of domains, properties and
sectors to attract trial and repeat visits.
-The performance of domains and properties
based on Internet activities.
-The performance of advertisers
and ad media. |
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| Methodology: |
◆ Establish ARO Panel:
Representative samples recruited via online
surveys
◆ Panel Members Download of NetRover™ |
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| NetRover™ User Qualifications: |
◆ Has
connected to Internet within a month
◆ Resides in Taiwan
◆ Is aged 10 and over |
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| Reference Period: |
| ◆ ARO statistics are aggregated and reported on
monthly basis |
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| ARO Panel Recruitment &
Management: |
◆ Recruiting Partners:
Major Portals, ISPs and Content or Service
Sites.
◆ Recruiting Method: Online
recruitment.
◆ Demographic balance Based on Taiwan Internet Usage Analysis
done by InsightXporer & Ipsos.
◆ Weighting Variables: Gender, Age
and Location.
◆ Continuous Recruitment:
New panelists will be recruited in every
3 to 4 months.
◆ Internal
Survey in every 6-month: Online Survey +
Phone Interview verify panel genuineness and gather demographic information.
◆ Online Panel
Management: Panelists can update their personal
info efficiently. |
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| NetRover™ software: |
◆ NetRover™ was
patented in U.S. and Japan since 1996.
◆ NetRover™ has been used by
Nippon Research Center since 1998.
for its Internet audience measurement report–
Japan Access Rating (JAR).
◆ Allows for the
monitoring of actual activity
of Internet users.
(data NOT on self-reporting basis).
◆
Covers all online behaviors and activities
linked to an Internet protocol.
(NOT limited only to the Web).
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Extremely low error rate (.0004%) in data
processing. |
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