AIPEI, December 24, 2008—Insightxplorer® announces its Taiwan market 2008 Consumer Survey results and research report.。
From 11/01 to 11/02, Insightxplorer surveyed consumption in 2008 amongst Taiwan’s internet users. In total, 5414 valid responses were received.
In November of 2008, Insightxplorer surveyed Taiwan’s internet users on 8 major categories: Finance, Transportation, Electronics, Retail Channels, Dining, Leisure, Games, and Skincare. The survey was executed between 11/01 and 11/02, with the target group being Taiwan’s internet users. In total, 5414 valid responses were received.
Electronics—Most Popular Electronics Retail Store of 2008: Tsann Kuen(燦坤).
- Most popular in 2008
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Consumer Electronics Retail： |
Tsann Kuen 3C (燦坤), Sunfar (順發3C量販), Elifemall (全國電子) |
Cellular Phone Brands： |
Nokia, Sony Ericsson, Motorola |
Internet Service Providers： |
Chunghwa Telecom, cable internet, Taiwan Fixed Network |
Laptop Brands： |
Asus, Acer, HP |
Digital Cameras： |
Sony, Canon, Nikon |
Retail Channels—Most Popular Department Store： Mitsukoshi
- Most popular in 2008
|
Department Store/Shopping Centers： |
Mitsukoshi, SOGO, FE21’ |
Chain Shoe Stores： |
Family Shoes, A.S.O, La New |
Wholesalers： |
Carrefour, RT-Mart, Géant |
Chain Supermarkets： |
PX Mart (全聯福利中心), Wellcome, Military, Teacher, and Government Employee Discount Store (軍公教福利中心) |
Travel—Most Popular Travel Agency： Lion Travel
- Most popular in 2008
|
Travel Agencies： |
Lion Travel, eztravel, Settour |
Airlines： |
EVA Airlines, China Airlines, Cathay Pacific |
Hotels： |
Howard Hotels, Evergreen Laurel Hotels, Grand Formosa Regent |
| *This refers to the most frequently patronized hotel, be it for accommodations, dining, or any other service. |
Fashion and Skincare—Most Popular Skincare Retailer： Watsons
- Most popular in 2008
|
Cosmetics Retailer： |
Watsons, Cosmed, Taiyen |
Cosmetics and Skincare Brands： |
Shiseido, Kose, Kanebo |
Fashion Brands： |
CK, Gucci, Dior |
Ranking of other categories/ industries ：
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About Insightxplorer:
Insightxplorer provides expansive market research on internet and consumer trends in Taiwan. We meticulously maintain a high quality database comprised of a semi-fixed set of Taiwan’s most representative internet users, which combined with our proprietary NetRoverTM technology, yields the best third party internet activity analysis—Access Rating Online (ARO). Insightxplorer’s exclusive Internet Audience Measurement system is the only third party provider of user-based internet usage statistics in Taiwan.
Insighxplorer also brings traditional market research techniques to the internet in novel ways. Using the instantaneous, one-on-one, fully interactive possibilities of the internet, we provide an up-to-the-minute, systematic market research system, IX Survey, which is based upon Taiwan’s largest scale internet panel: CyberPanel-Taiwan. Through this unique facility, we provide marketing professionals around the world a platform for high-speed qualitative and quantitative research on Taiwan.
Finally, using ARO and IX Survey results to get a full picture of dynamic market trends, we will soon be providing real time analysis so our clients can further understand developments in the market and the characteristics of consumers, helping them optimize their marketing decisions.
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